🍑 Join the 100k+ who have gone clean, green, and upgraded their 💩 routine 🍑

🍑 Join the 100k+ who have gone clean, green, and upgraded their 💩 routine 🍑


Thank you for choosing to be part of the Wype community – we do not take your trust in us for granted, and we are committed to ensuring that your personal data is protected. This Privacy Policy describes how Wype (“we”, “us”, or “our company”) uses the personal data we collect from you when you visit or make a purchase from www.wypeuk.com (the “Site”).

Personal Information we collect 

Our website collects personal data to power our site analytics, including information about your browser, network, and device, web pages you visited prior to coming to this website, and your IP address.  This information may also include details about your use of our website, including clicks, internal links, pages visited, scrolling, searching, and timestamps. 

We share this information with Shopify, our website analytics provider, to learn about site traffic and activity.  For more information on how Shopify handles your data here: https://www.shopify.com/legal/privacy/customers.  We also use Google Analytics to help us understand how our customers use the Site – you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/

If you create a customer account with us, we collect personal information to improve our checkout experience and customer service.  This information may include your billing and shipping address(es), details about your orders, email address, name, and phone number.

We share this information with Shopify, our website hosting provider, so they can provide e-commerce services to us. 

We also collect data necessary to process your payment if you make purchases, such as your payment instrument number (such as a credit card number), and the security code associated with your payment instrument. All payment data is stored by our payment providers - Shopify, PayPal (https://www.paypal.com/uk/webapps/mpp/ua/privacy-full) and Amazon Pay (https://pay.amazon.co.uk/help/201751600).


This website uses cookies and similar technologies, which are small files or pieces of text that download to a device when a visitor accesses a website or app. For information about viewing the cookies dropped on your device, visit the cookies that Shopify uses

How do we collect your data? 

You directly provide us with most of the data we collect. We collect and process data when you use or view our website via your browser’s cookies, register with us, or place an order for any of our products or services.  From time-to-time, we also receive your data from third-party sources, such as social media channels. 

How will we use your data?

The data we gather is primarily needed to provide you with a fantastic website experience, as well as maintain the security and operation of our site, and for our internal analytic, reporting purposes, and marketing purposes (including social media marketing, and retargeting). We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  • ·      where we need to perform the contract we are about to enter into, or have entered into, with you;

  • ·      where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests; or

  • ·      where we need to comply with a legal obligation.


We will only send you marketing communications following your consent which is obtained when you sign-up to our mailing list or register an account.  You may always opt out at a later date by clicking unsubscribe in the emails. 

You have the right at any time to stop us from contacting you for marketing purposes or giving your data our third-party providers.  Please contact us at hello@wypeuk.com if you no longer wish to be contacted for marketing purposes.

We use MailChimp to store and contact you if you sign up to our mailing lists.  For more information on how MailChimp collects, uses, and stores your data, please visit https://mailchimp.com/legal/privacy/.

What are your data protection rights?

We would like to make sure you are fully aware of all of your data protection rights under GDPR regulations. Every European Union resident user is entitled to the following:

The right to access – You have the right to request for copies of your personal data. We may charge you a small fee for this service.

The right to rectification – You have the right to request that we correct any information you believe is inaccurate. You also have the right to request for us to complete the information you believe is incomplete.

The right to erasure – You have the right to request that we erase your personal data, under certain conditions.

The right to restrict processing – You have the right to request that we restrict the processing of your personal data, under certain conditions.

The right to object to processing – You have the right to object to our processing of your personal data, under certain conditions.

The right to data portability – You have the right to request that we transfer the data that we have collected to another organisation, or directly to you, under certain conditions.

If you make a request, we will respond to you within 30 days. If you would like to exercise any of these rights, please contact us at our email: hello@wypeuk.com

Changes to our privacy policy

We keep our privacy policy under regular review and place any updates on this web page. This privacy policy was last updated on 3 August 2020.

How to contact us

Wype Ltd is registered in England and Wales (company registration number 12247531), with our registered office at 86-90 Paul Street, London, EC2A 4NE. If you have any questions about our privacy policy, the data we hold on you, or you would like to exercise one of your data protection rights, please do not hesitate to contact us in writing at the above address, or email hello@wypeuk.com